Wendy’s says McDonald’s fresh beef tests aren’t hurting its sales

ByRamotar

Wendy’s says McDonald’s fresh beef tests aren’t hurting its sales

  • Wendy’s said Wednesday that McDonald’s tests of fresh beef didn’t have “material impact” on the chain.
  • The company said that McDonald’s test actually brought awareness and credibility to Wendy’s.
  • CEO Todd Penegor said that Wendy’s was able to gain about 0.6 percent in consumer traffic share during the first quarter.It seems McDonald’s foray into fresh, never frozen beef hasn’t hurt Wendy’s sales.In fact, Wendy’s said that the Golden Arches’ test of Quarter Pounders with fresh beef actually brought more awareness and credibility to Wendy’s business, which has used fresh beef since 1969.”As we looked at where they were testing, and we were very conscious of what what they were doing, we didn’t see a material impact to our business where that message was coming out,” Todd Penegor, CEO of Wendy’s, said during an earnings call Wednesday.Penegor said that the company was actually able to use social media to capitalize on McDonald’s announcement that it would be rolling out fresh beef for all of its Quarter Pounder burgers nationwide by mid-2018. Wendy’s used its Twitter account, which has more than 1.8 million followers, to poke fun at the Golden Arches for still using frozen beef in all of its other burgers.source :
    cnbc.com

12+ years in consulting and accounting field for helping multi-unit franchisee businesses to take advantage of every opportunity available to help their businesses grow and thrive. My goal is to bring value to my clients with them by providing quality service and innovative technology and processes that reduce their cost and turnaround time in producing financials and management reports which help them to take the timely decision. Specialties: Tax Ready Financials Account Payable Management Payroll Profit leakage analysis Break even analysis Helping on getting funds from bank and financial institutions by providing various financial reports and ratios

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Ramotar administrator

12+ years in consulting and accounting field for helping multi-unit franchisee businesses to take advantage of every opportunity available to help their businesses grow and thrive. My goal is to bring value to my clients with them by providing quality service and innovative technology and processes that reduce their cost and turnaround time in producing financials and management reports which help them to take the timely decision. Specialties: Tax Ready Financials Account Payable Management Payroll Profit leakage analysis Break even analysis Helping on getting funds from bank and financial institutions by providing various financial reports and ratios